Tata Motors is an Indian based multinational organization, whose headquarters is located in Mumbai, India. Tata was founded in the year 1945 and it was initially named as TELCO (Tata Engineering and Locomotive Company). Tata Motors is largely involved in the commercial vehicle sector.
Tata Motors is the largest automobile company in India; second largest commercial vehicle manufacturer in the world; second largest truck manufacturer in the world; and fourth largest bus manufacturer in the world. Tata holds 70% of the Indian Domestic Commercial Vehicle Segment’s market share. Tata Motors’ Tata Nano is the cheapest car in the world, whose price is just around $2300 (INR 1, 00, 000).
Tata Motors History and Launch details
When Tata Motors was established in 1945, the organization was only producing locomotives. It did so for the first decade. In the year 1954, Tata produced its first commercial vehicle, which was the fusion of Tata and Daimler Benz AG. Tata Motors treads on the New York Stock Exchange as well as Bombay Stock Exchange. During 2005, Tata’s annual revenue was INR 320 billion and Tata was one of the top ten corporations in India at that point of time.
Tata Motors acquired Daewoo’s truck manufacturing unit in 2004, which was later named Tata Daewoo Commercial Vehicles. Tata Motors has its auto manufacturing and assembly plants in several places mainly in India. The plants are situated in Lucknow, Pantnagar, Jamshedpur, Pune and Ahmadabad. Apart from India, Tata Motors plants are situated in various countries like Thailand, South Africa and Argentina.
Tata Motors always has been successful in manufacturing commercial vehicle products. That success allowed Tata to diversify its business into other areas also. Customers were looking forward to Tata small cars. Keeping that in mind, Tata planned to open a small car segment in India. As a result, Tata came out with the Tata Indica, its first passenger car.
Tata Indica is easily maintained and an inexpensive car and so it became an instant hit in the Indian market soon after its inception. Apart from India, Tata Motors exported this car to Italy and UK. Tata Indica has excellent fuel economy. Tata Indica’s upgraded model is the Indica V2, which is a much improved version of the Tata Indica and this car was exported to South Africa in large quantities.
In 1991, Tata Motors launched Tata Sierra, which is a passenger multi-utility car. Tata Sierra was followed by Tata Estate in 1992, Tata Sumo in 1994 and Tata Safari in 1998. Tata Indica plays a great role in Tata Motors’ success.
During the year 2007-2008 the revenue of Tata Motors limited was Rs. 35651.48 crores (US $8.8 billion). In India, initially Tata Motors mainly dealt with commercial vehicles and later on the organization focused on passenger cars. With the result, Tata Motors came out with the winning compact cars, mid-sized cars and utility vehicle units.
Tata Motors started its operation in India in 1954 and released more than 4 million Tata vehicles on Indian roads alone. Tata Motors spread its manufacturing units in various places across the country such as – Dhrwad in Karnataka, Pantnagar in Uttarakhand, Lucknow in Utter Pradesh, Pune in Maharashtra and Jamshedpur in Jharkhand.
Tata Motors has set-up an industrial joint venture agreement with Fiat Group in 2005 at Rajangaon in Maharashtra. This joint venture industry produces both Fiat and Tata cars and Fiat Power trains. Apart from existing auto assembly and manufacturing plants, Tata Motors installed its new plant in Sanand in Gujarat. Fiat brand cars are also marketed and distributed by Tata Motors India.
Ratan Tata is the founder of Tata Motors, who lived between the years 1904 and 1993. Tata is one of the significant business tycoons of India . In India, he is commonly known as ‘JRD’, who is one of the most popular industrial icons of modern India. Tata is the founder of ‘Tata Airlines’, which was founded in the year 1932 and in the year 1947, ‘Tata Airlines’ became ‘Air India’, which is India’s national airlines currently.
Tata Motors is a sub-division of Tata Groups. Tata, the founder of the organization started Tata Motor organization by manufacturing locomotive units in collaboration with Mercedes-Benz, which became successful in course of time. Later on Tata planed to modify his business and decided to build small cars on demand of customers and finally attained success in this venture.
Tata Motors Fun facts/trivia
Tata Motors stands for the power of determination since its inception and there is no doubt that Tata Motors is one of the class corporate of the world. Tata organization always encourages the interest of its stakeholders.
Tata Logo stands to signify fluidity and it also stands for fountain of knowledge.
Tata Motors dealerships in India
Tata Motors has a broad dealership network that covers both International and Indian markets. There are over 3500 touch points of Tata Motors spare parts and service networks throughout the world. No matter the customer stay in India or stay abroad, Tata Motors service and sales dealerships are located everywhere.
Some of the major Tata Motors Car dealers of India are –
New Delhi major dealers – A One Motors, Auto Link Enterprises India Private Limited, Automobile Sterling, Him, Him Motors Private Limited, Pawa Motors, Sanya Motors, Vivek Automobiles and so on
Mumbai popular dealers – Fortune cars Private Limited, Han Motors Private Limited, M/S. Fortune Cars private Limited, M/S. Han motors Private Limited, M/S. Om Sai Private Limited, M/S. Shaman Automobiles Private Limited, M/S. Wasan Motors Limited, Tata Motors Corporate Showroom and so on.
Kolkata Dealers - K.B. Motors Private Limited, Lexus Motors Limited, R.D. Motors Private Limited and so on.
Chennai popular dealers – Concorde Motors India Limited, Manipal Automobiles Private Limited, VST Motors Limited and more.
Tata motors used car market
The used car market is majorly booming these days. Most of the leading car companies are opening used car centers in different names and Tata motors is one among such. Tata Motors Used Car center is named as ‘Tata Motors Assured’, which has been launched in several Indian major metros. Initially Tata Motors opened used car centers in ten major countries with 15 dealers.
‘Tata Motors Assured’ program helps the customers to exchange their old cars for new ones with reliable prices. Apart from that, the program also helps customers to buy certified high-quality pre-owned cars. Buyers under this program also get one year warranty with three services.
Tata Motors Future plans: 300 words
Tata Motors has made an agreement with Saudi Arabia’s Hafil Transport to deliver 100 airconditioned school buses. The delivery process will begin by April 2010 and end by the end of this year.
Tata Motors unveiled the new Jaguar XJ E recently and its delivery will start from 2010 June in India.
Apart from that, Tata Motors also plans to launch Tata Aria during the second quarter of 2010. Tata Aria will have a 2.2 liter (DICOR) engine that delivers 140 PS Power and 320 Nm torque. The model has a unique design and stands for luxury and comfort.
Tata Venture is another new product of Tata Motors that is expected to be launched very soon. Tata Venture is a utility hatchback with five, six, seven and eight seater options and with ample space for luggage. Tata venture has a 1.4 liter diesel turbo engine that delivers 70 PS power.
Another forthcoming product of Tata Motors is Tata Magic Iris, which is supposed to launch by the end of this year. This model is specially designed for public transport. It has a cabin similar to cars in which four people can sit comfortably. Tata Magic Iris has 611 cc water cooled diesel engines, which boast longer lives.
Some of the most popular models of Tata Motors are - Tata Indica, Tata Indica Vista, Tata Manza, Tata Indigo, Tata Indigo Manza, Tata Safari, Tata Xenon, Tata Sierra, Tata Saffire, Tata Aura, Tata Nano, Tata Ace, Tata Dicor, Tata Xeta, and Tata Safari Dicor, Tata Sativa.
Tata Nano is the super mini car of Tata motors and this car was unveiled in the year 2008 but commercial launch was in March, 2009. The car was first delivered to customers in July, 2009. This mini inexpensive car is a four seater rear-engine car especially designed for Indian Markets. The fuel efficiency of this car is 22 kms per liter within the city and 26 kms per liter on highways. There are totally three models available in the Tata Nano. They are – Tata Nano Standard, which is the basic model that costs Rs. 1.23 lacs (no hidden costs); Tata Nano CX is the Deluxe model which costs Rs. 1.51 lacs and comes with air-conditioning; and the Tata Nano LX is the top model which costs 1.72 lacs. The top model comes with power windows, air conditioning, central locking, and body coloured bumpers.
Tata Indica is the first passenger car of Tata Motors and it is a hatchback car that was launched in the year 1998. Tata Indica comes in different ranges. The Indica Vista costs between 3.5 and 4.5 lacs. Tata Indica V2 DLS and DLE cost between 3 and 4 lacs. Tata Indica V2 Xeta comes in four variants - they are GL, GLX, GLG, GLS, GLE and they range between 2.5 and 4 lacs Tata Indica V2 Turbo comes in three variants DLS, DLG and DLX which cost between 3.5 and 5 lacs. Tata Indica V2 Dicor comes in two variants that cost between 4 and 4.5 lacs.
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