Mahindra and Mahindra is a part of Mahindra Group of companies engaged in manufacturing tractors, farm equipments, financial services, logistics, trade and finance, used car market and even information technology. It entered the passenger vehicle market in 2007 when it launched Mahindra Renault Logan in India with a joint venture with French automaker Renault.

 

Mahindra Renault Logan is an entry level sedan in India. It is sold as Renault Dacia in the overseas market but in India it has been a slow runner even with its designs, style and fuel economy. Renault and Mahindra are trying to infuse sales for the model as they launched limited edition model Logan Play with jazzy and peppy appearance. The entry level sedan segment is growing very competitive each day and Logan still has to travel a large distance in sales figures to be called competitive.

 

Mahindra is an emerging leader in passenger vehicle segment that already dominates the SUV segment in India! Mahindra and Mahindra is expanding its presence in the overseas market by introducing a brand new Scorpio for the US market. It is also planning to build a complete new SUV model from scratch that will be a global model for the company. Its strong product range includes Scorpio, Bolero, Xylo which are extremely successful and most of them are the fastest selling models in the SUV segment.

 

Apart from the new Scorpio for the US market, Mahindra will also export CKD kits to the US market for assembling pickup trucks. These trucks will be locally assembled in US to circumvent the high import duty of completely built units.