Tata Motors launched three new models today at the Delhi Auto Expo 2010. Its main highlight of the day was its brand new cross-over vehicle – Aria. It is a sports-utility and multi-utility crossover vehicle that was termed by the company as “four wheeler built by Indian engineers for the Indian customers”. Tata Motors did not give much detail about the new model or its commercial launch date in India.

Tata Motors currently offers Tata Sumo Grande and Tata Safari in its SUV product portfolio. The new 7-seater crossover passenger vehicle is a new product in its lineup of passenger vehicles for the Indian customers. Rata Tata, Chairman, Tata Motors stated the company as "an Indian company working with Indian people has managed to make Tata an international standard company."

Tata Motors also launched the new passenger carrier Magic Iris and another multi-purpose vehicle “Venture” for the Indian customers. It also unveiled its new Jaguar XJ model for its luxury car buyers in India. “The range of Tata, Jaguar and Land Rover vehicles is representative of our technology base, and the direction our brands are taking in pursuing market opportunities. The Company is focused on meeting the full range of customer needs while being conscious of the environment,” the Company stated.

Tata Motors is also working on a US variant of Tata Nano. Nano intends to make its foray in the American market in next three years after considerable modifications as per the US market. "For the US, the car would need a larger engine and additional crash tests. I can't indicate how long this will take but it could be three years," Ratan Tata said, adding: "We are also attempting to bring out an electric Nano."

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