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Skoda customers seem to be the happiest ones in the Indian auto market. Skoda has topped the customer satisfaction survey second year in the row as per the survey conducted by JD Power Asia Pacific 2008 India for Sales Satisfaction Index Study. The study surveyed nearly 5416 car owners from 20 different Indian cities who have owned cars for nearly two to six months. The study compared nearly 40 passenger cars currently available in the Indian auto market. It undertook seven key factors such as delivery process, delivery timing, sales staff, sales handling, dealer facility, legal formalities or paperwork and finalising the deal.
Skoda scored 799 on a 1000 point scale while Ford trailed by 792 points followed by Honda and Toyota that scored 782 points each and fell on the third spot. “Skoda customers are particularly satisfied with the salespersons and the sales initiation process. A salesperson plays a key role in providing a hassle-free vehicle purchase experience for customers and represents the face of the manufacturers,” says Mohit Arora, Senior Director, JD Power and Associates. JD Power and Associated found that the industry average for customer satisfaction is 767 points where Renault, Mahindra, Tata Motors and Hyundai fall below this average in their independent scores. The study also highlighted the growing importance of internet and car websites that play a crucial role in choosing a car brand. Submitted by Satish on August 27, 2008
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this survey is absolutely shit.i had a skoda octavia l&k and i faced a lot of problems.the abs system of the vehicle failed in the first six months though i got a free replacement,it took one and a half month and i had no other alternative car.then the brake boosters failed.and also let me tell everybody the service charges were so high i was even fed up of getting the service done in the company workshop...now i have a honda civic and my brother has a hyundai verna ..we get two servicing each done of the both cars in the price of one octavia service.
dnyaneshwar (August 29, 2008)
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I dont knw on what basis this survey has been conducted i have faced the following problems within a span of 1.5 years with skoda superb:-
- I had to change my all tyres at 20000 kms - gear knob replaced at 25000 kms - CV joint had to be replaced at 30000 kms - A/c coil needs a change at 70000 kms - headllight got dull - interior paint fadding rajender sharma (August 27, 2008)
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