Rolly Royce is aiming at the High Net Worth Individuals in India for their market share. It has already laid its expansion plans for India targeting individuals with ultra-luxurious life-style. It shall roll out its Phantom Coupe in November this year. Phantom is the largest and the most popular car model from Rolls Royce. Phantom Extended Wheelbase is accounts for almost 50 percent sales while Phantom Drophead Coupe bags the second position in its product portfolio.
"India is an important market for Rolls Royce. We have a long history in the country and it offers tremendous growth opportunities for us," says Graeme Grieve, Director, Sales and Marketing, Rolls Royce. Last year the company touched four figure sales by selling 1010 cars annually across the globe.
It made its foray once again in India after nearly 50 years and sold 12 units annually in the country. This year it plans to sell 16 to 20 units and around 70 cars by 2013. "We do not believe in going for volumes. Rolls Royce produces cars only in limited numbers and in most markets, we enjoy a waiting against our models," Grieve said. According to Rolls Royce, India is set to become single biggest market in Asia Pacific region in next 5 years.
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