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| You are here: Home > Vehicle News & Reviews > News Articles > Maruti Grand Vitara to be Assembled in India |
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Maruti Grand Vitara has continuously witnessed falling sales in past few months. Maruti intends to arrest the falling sales figures of its SUV model by bringing its advanced version to India. It currently imports the SUV from its Japanese production facility as a completely built unit which makes the model quite expensive. Now the company is contemplating its options to assemble the model in India itself to offer more features at extremely competitive prices. Submitted by Satish Kalepu on November 06, 2009
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I think the pricing is very important factor in any automobile model as people compare each item and then they do their decision to buy or not to buy.
Further SUV culture is not that improving as there are so many models like Sumo Grand,Tavera,and Xylo.etc. Automatic is out of question as you have to balance whether you want to sell mass market or niche market for the Top Owners.LandRover of Tata is coming with 98Lakhs, and I do not know what is the reaction. It is a good Marketing Question and you will have to take risks depending upon the Reward. Dr P C Rao, Pune (pcarao10@gmail.com)020-2585 1784 Dr P C Rao (November 06, 2009)
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